Job Description
Seeking LATAM-based candidates who are LATAM citizens. Only English CVs will be accepted.
Position : Marketing Specialist
Working Schedule : 8a-5p CST
Salary Range : $1700 - $2000 / month(the final salary will be determined by the candidate's level of experience and at the discretion of the client)
Job Summary
We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. The ideal candidate will have a strong understanding of digital channels, including SEO, SEM, social media, email marketing, and paid advertising, to drive brand awareness, engagement, and lead generation.
Key Responsibilities
Digital Strategy & Execution
- Develop and execute digital marketing campaigns across multiple channels (Google Ads, social media, email, etc.).
- Optimize website content and structure for SEO and user experience.
- Manage paid advertising campaigns (PPC, display, retargeting) to maximize ROI.
- Analyze and improve customer engagement strategies across digital platforms.
Content & Social Media Marketing
- Create, curate, and manage content for social media, blogs, and email campaigns.
- Develop social media strategies to enhance brand presence and audience engagement.
- Monitor and respond to online conversations and community engagement.
Data Analysis & Reporting
- Track, analyze, and report on key digital marketing metrics (Google Analytics, social media insights, etc.).
- Use data-driven insights to optimize campaigns and improve performance.
- Conduct A/B testing on ads, landing pages, and email campaigns.
Collaboration & Innovation
- Work closely with designers, developers, and content creators to ensure consistent branding.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Explore and test new digital marketing strategies and technologies.
Qualifications & Skills
- 3+ years of experience in digital marketing or related roles.
- Strong knowledge of SEO, PPC, Google Analytics, and social media platforms.
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) is a plus.
- Excellent written and verbal communication skills.
- Ability to multitask, prioritize, and manage time effectively.
Preferred Skills (Nice to Have)
- Experience in e-commerce or B2B marketing.
- Proficiency in graphic design tools (Canva, Adobe Creative Suite).
- Basic knowledge of HTML and website CMS (WordPress, Shopify, etc.).
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